Campaign designed to have the audience look closer into the picture to find the animal and ask the question, "Who do you see?"

Campaign designed to have the audience look closer into the picture to find the animal and ask the question, "Who do you see?"

A two page spread where the eye of the audience was drawn first to the type asking the question, "Who do you see?" and then having the audience look in the picture to find the hidden animal.

A gift bag for zoos to use to promote the campaign

Concept for an app design focused more towards kids to make awareness fun.